Five Years,
One Trajectory

Own the full digital growth function — paid media, e-commerce operations, and reporting — for a multi-brand equipment retailer. Rebuilt the Meta account structure, cutting cost-per-lead by 38% while scaling monthly spend 2.4×. Introduced weekly ROAS dashboards used directly by leadership for budget decisions.

Managed Amazon Seller Central accounts for five DTC brands, taking two products to Top 3 category ranking. Rebuilt sponsored ad structures and A+ Content, lifting sales 40% while dropping ACoS to 22%.

Designed and launched 10+ Shopify stores end to end — theme customisation, product sourcing, Klaviyo flows, and CRO. Average conversion-rate lift of 55% across launched stores within the first 90 days.

Ran content strategy and community management for 5+ brands simultaneously across TikTok and Instagram. Grew combined engagement 120% through consistent short-form content and paid amplification.

Started managing small-budget Meta campaigns and learning the fundamentals of paid acquisition, analytics, and creative testing — the foundation everything since has built on.