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Behind The Scenes

Campaign Production Day

Production · Content Direction

Campaign Production Day
Client
Seasonal Campaign, Multi-Brand
Industry
Consumer Goods
Duration
3-day shoot
Role
Content Director

Overview

A seasonal campaign needed a full day of coordinated content production — product shots, lifestyle imagery, and short-form video — across three brands in a single studio session.

Objective

Capture a full quarter's worth of content assets across photo and video in three days without sacrificing quality.

Strategy

  • Pre-production shot list covering every platform's aspect ratio needs
  • Coordinated schedule across three brands sharing one studio day
  • On-set direction to keep video and photo capture running in parallel
  • Same-day content review to catch gaps before wrap
  • Organised asset delivery structured by brand, platform, and format
Tools Used
Studio EquipmentCanvaContent Calendar
Category

Behind The Scenes

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Gallery

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Results

The Numbers

3
Brands / Day
120+
Assets Captured
1
Quarter Covered
0
Reshoots Needed
"We walked away with a full quarter of content instead of scrambling week to week."
— Brand Manager, Consumer Goods