High-Converting Ad Creative Suite

Overview

A DTC skincare brand was spending steadily on Meta but plateauing on ROAS. The brief was to rebuild the ad account from the ground up — structure, creative, and pixel data — without pausing spend for more than 48 hours.

Objective

Increase blended ROAS above 3.5× while scaling monthly spend by at least 2×, without increasing cost per acquisition.

Strategy

• Full account audit and campaign consolidation to fix budget fragmentation
• Rebuilt Meta Pixel and Conversions API for cleaner signal after iOS14.5
• Launched a structured creative-testing pipeline — 6 new concepts tested weekly
• Layered lookalike and interest-based audiences against a broad-match control
• Weekly ROAS reporting cadence directly tied to budget-scaling decisions