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TikTok & Instagram Growth Campaign

Social Media · Content & Paid

TikTok & Instagram Growth Campaign
Client
Multi-Brand Content Studio
Industry
Consumer Goods
Duration
Ongoing (12+ months)
Role
Social Media & Paid Social Manager

Overview

Five consumer brands under one studio needed a consistent content engine across TikTok and Instagram, paired with paid amplification for top-performing organic posts.

Objective

Grow combined engagement 100%+ within 12 months while keeping content output sustainable across all five brands.

Strategy

  • Weekly content calendar — 40+ pieces/month across all brands
  • Native-format short-form video prioritised over repurposed ads
  • Spark Ads / boosted-post amplification on top 10% performing organic content
  • Community management SLA of under 2 hours response time
  • Monthly creative-performance review to retire underperforming formats
Tools Used
TikTok Ads ManagerInstagramCanvaHootsuiteBuffer
Category

Social Media

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Gallery

Project Gallery

Results

The Numbers

120%
Engagement Growth
5
Brands Managed
40+
Posts / Month
2hr
Response SLA
"Content finally felt consistent instead of reactive — and the numbers followed."
— Marketing Director, Content Studio