Complete DTC Store Build

Overview

A new apparel brand needed a store built from zero — theme, product pages, checkout flow, and retention email — in time for a launch date that couldn't move.

Objective

Launch a fully functional store with a first-90-day conversion rate above industry average, plus automated retention flows.

Strategy

• Custom Shopify theme setup with mobile-first product page design
• Streamlined checkout — reduced steps from 5 to 3
• Klaviyo flows: welcome series, abandoned cart, post-purchase
• Product photography and copy structured around objection-handling
• Page-speed optimisation to keep load time under 2 seconds