Overview
A five-SKU home goods seller was running Amazon Ads with a bloated keyword list and no A+ Content, resulting in a high ACoS and stalled category rank.
Objective
Push the flagship SKU into the category Top 3 while dropping ACoS to under 25%.
Strategy
- Full keyword audit — cut 340+ non-converting search terms
- Rebuilt campaign structure around Sponsored Products, Brands, and Display
- Designed A+ Content and enhanced brand story modules for top 5 SKUs
- Negative-keyword harvesting cycle run weekly against search-term reports
- Bid automation rules tied to target ACoS per campaign
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